Russell Brown

Through my unique experiences, I combine a solid understanding of business, sales, marketing, and technical knowledge to build bridges across teams and deliver great products. I am a versatile and creative marketing professional with extensive experience in empathically learning the needs of stakeholders, users, and customers to map a product vision that delights and delivers value.

I find fulfillment working on a diverse team to create meaningful experiences, where I can focus on solving customer experience challenges that drive revenue. Being Relationship Driven is of the utmost importance to me, getting to know the person not only internally on my team, but in external partnerships and with customers where possible.

Russell Brown Signature

Hello, I'm

Russell Brown

Marketing Product Owner

Location
Cincinnati, Ohio
Phone
513.628.7427

Design Thinking is a human-centered approach to innovation focuses on the needs of people, the possibilities of technology, and the requirements for business success.
- Tim Brown 1

Work Expereince


Western & Southern Financial Group

Cincinnati, Ohio

Product Owner | 2020 - Present

Leading integration in a multi-million dollar project of Salesforce Marketing Cloud with CRM, Portals, and Public Web working with backend teams to import and leverage data to deliver personalized and dynamic omnichannel solutions for marketing support teams and empower the sales desk to benefit in B2B/B2C campaigns.

  • Champion the product direction and vision during product planning and throughout the life of the project
  • Dive into the current state and perform market trend analysis to prioritize a product roadmap to realize ROI of the associated technology investments
  • Collaborate with business subject experts to understand the “why” behind the asks
  • Provide recommended enhancements to the business, as well conduct and measure test and learn stories to gauge the probable value
  • Define product vision and roadmap for marketing and how it integrates with Enterprise Engagement Platform
  • Create Agile project, features epics, and work items aligned with product backlog
  • Create clear and concise acceptance criteria for user stories in the backlog
  • Collaborating with internal business and technical teams to consolidate processes, drive efficiencies, and improve customer experiences
  • Driving operational readiness by engaging OCM and training to ensure impacted groups are included, informed, and excited for change
  • Act as the go-to-person for answering questions the team has about business rules and product behaviors
  • Communicate team deliverables and sprint outcomes to stakeholders and executive leadership team
  • Lead and facilitate short-term and long-range grooming sessions with the development team
  • Create KPIs and reports to track success for the creation of campaigns and delivered functionality
  • Partner with other agile teams and backend teams to deliver integrated, data-driven solutions
  • Act as Marketing Cloud administrator and developer when needed to assist in solving business needs as they arise
  • Understand and abide by legal/compliance guidelines to safely handle customer data (i.g. HIPPA, PII, etc)

Web Designer (Email Specialist) | 2018 - Present

Excelled as a creative "out-of-the-box" thinker in a traditional environment, partnering with the business to challenge the status quo and provide measurable solutions to reach clients both B2B and B2C. On lead team for the set-up of Marketing Cloud 2.0 and merger from 1.0 over a decade of use.

  • Create and maintain design system for enterprise websites
  • Followed enterprise standards documentation for the digital design process and accessibility compliance
  • Agile continuous improvement to digital products to enhance user experience
  • Develop and design responsive websites, marketing templates/emails, and social media content
  • Leveraged SQL and Marketing Cloud reporting tools to report back to the business on success and other requested needs
  • Partnered with IT to pull lists and create Data Extensions to meet segmentation needs of campaigns
  • Suggested and conducted A/B tests to better understand customer engagement with enterprise
  • Produced and edited videos and animated shorts

Road ID

Covington, Kentucky

Senior Designer | 2013 - 2018

Hired as lead creative at a scrappy international eCommerce start-up to head creative efforts for the business, marketing, and IT, handling digital, print, video, and user experience duties. A go-to leader in the company with a "get it done" attitude looked to for problem-solving and team collaboration.

  • Took user stories and created wires for development
  • Problem solved requirements with system limitations for timely execution of projects
  • Created landing pages utilizing Bootstrap framework paired coding with developers when needed for enhanced features and back end integration
  • Lead daily marketing stand-up, creative brainstorms, and weekly marketing team meetings
  • Managed Email Marketing Efforts both data and design
    • Segmented and managed customer database for various campaigns
    • Oversaw list growth from 1.2 million customers to over 2 million
    • Managed integration with third-party partners for co-branded campaigns
  • Responsible for the design of all packaging, partnered with vendors, and conducted user testing to enhance the experience
  • Created content for Google Adwords, Facebook, and other social platforms
  • Owned presence on Amazon, eBay, and other marketplaces
  • Liaison to creative agencies and managed contract designers
  • Managed marketing, transactional, and other triggered email conversations
  • Tracked and reported data of A/B tests, open rates, read rates, clicks, and revenue for emails
  • Created and managed photography and video

Crossroads Church

Newnan, Georgia

Art Director | 2008 - 2013

Managed and developed web presence for church and church-sponsored ministries utilizing Wordpress and other CMS platforms. Responsible for an in-house print shop that printed all church needs on a weekly basis while also. Produced all video needs utilizing live interviews and created motion graphics for promotion and weekend uses. Directed volunteer base of creatives and other workers that were needed to ensure timely delivery of content. Coordinated production set design that changed monthly from series to series and generated environmental design of new building launch. Managed and oversaw social media advertising.

Ridgecrest Baptist Church

Dothan, Alabama

Director of Communications | 2005 - 2008

Lead all advertising and specialized marketing initiatives, week-to-week communication efforts, and apparel. Worked with print shop and vendors for print and signage needs. Managed social media advertising (before it was cool). Managed web presence for church and church-sponsored ministries utilizing WordPress and other CMS platforms. Built-up a volunteer base of creatives and other workers that were needed to ensure timely delivery of content, as well, oversaw production of weekend services ensuring sound engineers, lighting technicians, videographers, and other personnel were trained and cared for.

The Baptist College of Florida

Graceville, Florida

Lead Graphic Designer and Photographer | 2003 - 2006

Accountable for all internal and external advertising for college; partnered with campus organizations to provide advertising to students for activities. Developed a new logo and brand that is still in use today. Responsible for layout, design, and delivery of files to the vendor of quarterly alumni magazine 'Echoes.' As the campus photographer responsible for documenting all campus events and student photoshoots while managing photography library and archive.

“The true price of leadership is the willingness to place the needs of others above your own. Great leaders truly care about those they are privileged to lead and understand that the true cost of the leadership privilege comes at the expense of self-interest.”
― Simon Sinek 2

Skills


SQL | AMPScript | HTML/CSS | Accessibility Design | Responsive Design | User Expereince Design | Design Thinking | Marketing Automation | User Story Roadmapping | Public Speaking | Conflict Resolution | Change Management | User Testing | Collaborative Brainstorming

Tools


Salesforce Marketing Cloud (Email Studio, Automation Studio, Audience Builder, Mobile Studio, Einstein, Administration ) | Salesforce Lightening (Reporting, Distributed Marketing)| Google Anayltics | Adobe Creative Cloud | HootSuite | Adobe Scene 7 | SharePoint | Microsoft Office | Jira | Microsoft TFS | Facebook Business Suite

“Empower and motivate people to get them to their best work and meaningfully measure progress."
- Marty Cagan 3

Russell Brown

Russell Brown

Marketing Product Owner

Location
Cincinnati Metro
Phone
513.628.7427

“A growth hacker is someone who has thrown out the playbook of traditional marketing and replaced it with only what is testable, trackable, and scalable. Their tools are e-mails, pay-per-click ads, blogs, and platform APIs instead of commercials, publicity, and money.”
- Ryan Holiday 4